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Events

MARCA Named Official Strategic Partner for Legends Charity Game 2025

Thursday 04 de September 2025 / 12:00

SBC

2 minutos de lectura

(London).- Spain’s most influential sports voice, MARCA, has been confirmed as the Official Media Partner for the Legends Charity Game 2025, holding exclusive coverage rights across the Spanish market. Set for September 15 in Lisbon, the Legends Charity Game 2025 will bring together football icons for a Portugal Legends vs. World Legends showdown. The match aims to raise €1 million for four selected charities.

MARCA Named Official Strategic Partner for Legends Charity Game 2025

Set for September 15 in Lisbon, the Legends Charity Game 2025 will bring together football icons for a Portugal Legends vs. World Legends showdown. The match aims to raise €1 million for four selected charities, blending elite sport with a powerful message of unity and social impact, fittingly held in a city set to co-host the 2030 FIFA World Cup.

The Legends Charity Game, organised by Sport Global, will raise funds for four organisations: the Ukrainian Red Cross Society, which continues to provide critical aid amid war; the Portuguese Red Cross, delivering support to communities facing hardship; International Alert, a peacebuilding NGO working in conflict zones worldwide; and Caritas Portugal, which supports vulnerable families facing poverty and displacement.

The pitch will host a lineup of football greats, including Luís Figo, Deco, Nuno Gomes, and Carvalho for the Portugal Legends, and global icons like Kaka, Cafu, Puyol, Michael Owen, Del Piero, and Henrik Larsson for the World Legends.

Rasmus Sojmark, CEO & Founder of SBC Events and Sport Global Group, which organises the Legends Charity Game, said: “With MARCA on board, we’re able to reach millions of fans and drive real impact for the causes this match supports. “Their reach, especially in Spain and Latin America, will be key to amplifying our message of hope, unity, and charitable giving.

As the world’s second most visited sports website, MARCA.com stands as a global titan of sports journalism, attracting over 257 million visits in June alone. Known for its authoritative coverage, deep fan engagement, and expansive reach, MARCA’s involvement in the Legends Charity Game guarantees the event will connect with millions of passionate football fans across Spain and the globe.

The match is expected to attract 50,000 fans to Estádio José Alvalade, and reach millions more through an international broadcast and digital livestream. With a world-class production featuring Champions League-style coverage, the Legends Charity Game is set to become one of the most widely viewed and celebrated charity sporting events of the year.

“MARCA’s involvement ensures Lisbon, and the Legends Charity Game will be at the heart of the global football conversation this September,Sojmark added.

About the Legends Charity Game

The Legends Charity Game brings together the greatest footballers of yesterday for the benefit of tomorrow. With a mission to raise €1 million for charity, the event will unite sportsmanship and purpose on one of Europe’s most iconic pitches. Learn more at https://www.legendscharitygame.com/.

About MARCA

Born in 1938, MARCA has written the history of Spanish and international sports since its beginnings, and its national character defines it as the newspaper for all fans. In addition, it is regarded as the most comprehensive specialized daily, open to all sporting disciplines, and an international benchmark.

In Spain, it is the leading sports daily with 967,000 daily readers in its print edition, according to the second 2025 wave of the Estudio General de Medios (EGM), and with an average daily online audience of more than 3.4 million followers, as reflected in the latest data collected by GfK.

Categoría:Events

Tags: Sin tags

País: United Kingdom

Región: EMEA

Event

GAT Expo CDMX 2025

28 de August 2025

Diego Verano: GAT Expo CDMX will become a new meeting point for the gaming industry in the region

(Mexico City).- Eeze, B2B casino provider, closed the first edition of the GAT Expo CDMX fair, at the Expo Santa Fé Convention Center, with a very positive result. After meeting in the Mexican capital, the Malta-based brand highlighted the commercial contacts generated during both events and the opportunity to dialogue with the main local operators.

Thursday 04 Sep 2025 / 12:00

Responsible Gaming and Trends in Mexico: Present, Legal Challenges, and Future of the Gambling Market

(Mexico City, SoloAzar Exclusive).- Within the recent GAT Mexico 2025 trade show, a panel on Responsible Gaming and Trends in Mexico was held, moderated by Karen Sierra Hughes, where industry leaders such as Alfredo Lazcano and David Sides analyzed legal advances, marketing strategies, and future prospects for the gambling sector.  

Thursday 04 Sep 2025 / 12:00

ASAP Americas Highlights at GAT Mexico: Logistics, Customs Challenges, and Key Connections in the Gaming Industry

(Mexico City, SoloAzar Exclusive).- Martha Lucia Rivillas Salcedo, director for Colombia at ASAP Americas, shared with SoloAzar an in-depth look at the company's participation in GAT Mexico. From strategic meetings with key players in the sector to addressing challenges in the import process, ASAP reaffirms its commitment as a leading logistics partner in the Latin American gaming industry.

Wednesday 03 Sep 2025 / 12:00

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